When marketing is done suitable, customers transform to your business, therefore you acquire a competitive benefit around your competitors. Regardless of whether the two products and solutions are exactly the same, marketing can develop that competitive benefit for why a customer picks you over some

Chatting with the continuing relevance on the four P’s, Marketing 7 days’s Mark Ritson points out that these ideas usually do not symbolize the “totality of marketing,” but provide “controllable levers” to aid organizations satisfy their strategic targets. Cons